Fun_People Archive
28 Mar

Date: Mon, 28 Mar 94 14:26:55 PST
To: Fun_People
Subject: Eggvertising

[A bit of a Goon Show retrospective... -psl]

Forwarded-by: bostic@vangogh.CS.Berkeley.EDU (Keith Bostic)
Forwarded-by: "James W. Williams" <>
Forwarded-by: Fred Blonder <>
Forwarded-by: (Dave Leibold)
Subject: New BT Advertising is No Yolk

{Reuter} reports that British Telecommunications PLC will advertise on
eggs.  The idea of "eggvertising" is that non-toxic ink is applied to
the egg shells.  In this case, BT wants to plug reduced daytime call
charges. The report didn't state how much BT will shell out for this
campaign. One has to wait to see if this marketing is what it's
cracked up to be, being in a scramble to poach on its competition.

(ref: {The Toronto Star} 25 March 1994)

[=] © 1994 Peter Langston []