Dirty tactics in the telecommunication trenches...
Date: Thu, 10 Nov 94 13:06:04 PST
Subject: Dirty tactics in the telecommunication trenches...
Forwarded-by: bostic@CS.Berkeley.EDU (Keith Bostic)
Forwarded-by: email@example.com (Henry Cate)
Forwarded-by: George_Cross@qm.ctc.contel.com (George Cross)
From: Advertising Age, January 7, 1991, p24
The contest was to predict the next, even nastier pitch for AT&T LD.
The winners are quoted below.
Frequent repeat entry prototype:
"So I go to pick up Bobby from the daycare center and he's not there.
I get home, the phone's ringing and it's them. The guy says, 'Lady,
we've got your kid. Say something to mommy, Bob. (SCREAM). Please
note, Mrs. Sanderson, the fiber-optic clarity of your son's ...'"
So the guy says, "Hi, I'm Willie Horton and MCI has given me this job
as part of their new work-release program. Let's get together and
talk about switching over."
-- Randy Dumouchel, copywriter, Primm & Co., Norfolk, VA.
I just wanted directory assistance for Montana and the next thing I
know I'm talking to Mozambique. So call MCI for credit and I get a
recording -- of Roseanne Barr singing. When the operator comes on I
say, "AT&T never put me on hold." She says, "Sweetie, AT&T never had
a nasty infection like the one I got."
-- Eric Gutierrez, actor/copywriter, New York
I hear this crash and I find a rock, wrapped in paper, next to my
living room window. I open up the note and it says, "You want it in
writing? You got it. Next time, take the call. MCI. We know where
-- Mary Hoppin, consumer services manager, Asian Sources
Publications, Hong Kong
So the guy says "Paul, if you don't switch we're gonna have to fire-bomb
your house." And I say, "Fire-bomb my house? AT&T never threatened
me like that." And he says, "You're not dealing with AT&T."
-- Paul Gosselin, free-lance copywriter, Nashville
© 1994 Peter Langston