Ten Ways to Rule the World Through Cyberspace
Date: Tue, 15 Nov 94 17:39:38 PST
Subject: Ten Ways to Rule the World Through Cyberspace
Forwarded-by: bostic@CS.Berkeley.EDU (Keith Bostic)
Forwarded-by: Dan Wallach <dwallach@CS.Princeton.EDU>
1. Killer Client
Create an amazing monolithic web client. Get everyone hooked
and then augment the standard until you've locked out your
2. Killer Standards
The HTTP standards are way too simple now! Any creative little
company can get in on the action. Start making those standards
FANTASTICALLY complex so just a few big companies can play. An
MIT consortium could accomplish this without even meaning to.
3. Killer Fonts
Start a trendy magazine with hard-to-read fonts. Take smart
drugs. Plan an on-line service of your own while labeling all
potential competitors "obsolete" or "tired".
4. Killer Shopping Mall
Start an on-line service for people to buy things. Keep an eye
on people's email to make sure everyone is shopping and NOT
complaining to each other about crumby products.
5. Killer Content
If you happen to own the rights to serious amounts of popular
Mass Culture (violent action movies, cute cartoon icons, etc),
try to leverage that into deals with technology companies.
6. Killer Set-Top Box
If you happen to own a telephone or TV cable company, just
design a set-top box so you can pump mindless drivel into
people's homes. Home Shopping and Top-10 Movies On Demand
would make you LOTS of money. Give the consumer enough
upstream bandwidth so they can press the "buy" button on their
remote, but not enough to actually get on-line and (god
forbid!) communicate with each other.
7. Killer Language
Invent a little language and call it a "scripting" language or
a "mark-up" language, so people will overlook the fact that its
syntax sucks or it has dynamic scoping. Try to insinuate it
into the HTTP or MIME standards.
8. Killer Buzzword
Pick some industrial graphics standard and rename it as something
sexy like "Cyber Space Modeling Language". Hope no one notices that
CAD graphics modeling languages have little or nothing to do with
9. Killer Magna Carta
If you happen to be a collection of powerful communications
corporations who are afraid the national net will be opened up
as a common carrier, issue a manifesto in Wired Magazine
ranting about how the government should stay out of Cyberspace.
Talk about freedom and progress and hope no one notices that you
just want to pump Home Shopping and Video Games into the home.
10. Killer Government
If you happen to be the US government, then you ALREADY rule
the world! Just make sure you can eavesdrop on cyberspace and
crush anything that looks like it's getting too big.
© 1994 Peter Langston