Apple Corporation response to Voyager CD controversy
Date: Tue, 28 Feb 95 12:19:04 PST
From: Peter Langston <psl>
Subject: Apple Corporation response to Voyager CD controversy
[Well, this certainly clarifies that issue... er, I think -psl]
Forwarded-by: peter dobkin hall <PHALL@yalevm.ycc.yale.edu>
From: Larry G Gerber <email@example.com>
Not much humor in this, but, since the original message about Apple censorship
went out over fun-people and was cross-posted (by me) to the historians'
nets -- which generated considerable outrage and communications to the Firm
--, I thought Fun_folks might be innarested. . . .
Subscribers who have been following the controversy over Apple
Corporation's distribution of the Who Built America CD-Rom may be
interested in this posting from Apple. LG.
Date: Thu, 23 Feb 1995 23:25:58 -0600
To Whom it May Concern:
Reports that Apple Computer plans to stop bundling the CD-ROM "Who
Built America?" with computers sold to K12 education customers have
contained inaccuracies and raise concerns that we believe need to be
Beginning in December, Apple started shipping versions of the
Macintosh LC 575 to K-12 schools bundled with 16 software and
multimedia reference titles in two offerings called the Elementary
Reference Bundle and the Secondary Reference Bundle. The purpose of
these product offerings is to provide educators and students in
elementary, middle and high school classrooms and libraries with a
rich assortment of general use history, art, reference, science,
language, and career planning CD-ROM titles.
Within just a few weeks, several K-12 customers contacted Apple
concerned that the way some subject matter is presented on "Who Built
America" was not appropriate for classroom use.
It is extremely rare for Apple to receive this level of immediate and
critical feedback on a product, and has spurred significant public
discussion and internal evaluation. Because our reference bundles are
intended as tools for use in any classroom grades K-12, customer
feedback is considered important in deciding classroom and age
appropriateness of all the materials. As part of our ongoing product
evaluation process, we intend to solicit input from our K-12 education
customers, our Education Advisory Council, other curriculum experts,
professional organizations in the education community, and educators
Contrary to published reports, Apple continues to distribute this CD
in the versions of our Elementary and Secondary Reference Bundles that
we offer. Our decision to bundle or not to bundle this CD in the next
version is in the process of being finalized. Decisions to bundle
various software with our educational computers are based on education
market direction; customer feedback; and user satisfaction --this is
not a matter of censorship.
Mike Lorion, Director
Apple USA K-12 Education Division Marketing
© 1995 Peter Langston