Fun_People Archive
29 Apr
Low Tech Computer Users

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From: Peter Langston <psl>
Date: Mon, 29 Apr 96 13:42:03 -0700
To: Fun_People
Subject: Low Tech Computer Users

[This is a bit of a rehash of the various clueless-user / customer-support
 stories, but not a bad restatement.  Note the mention of Munchausen
 syndrome at the end...  -psl]

Forwarded-by: (Bob Stein)
Forwarded-by: (Mamapote)


     AUSTIN, Texas -  The exasperated help-line caller said she
couldn't get her new Dell computer to turn on.  Jay Ablinger, a Dell
Computer Corp. technician, made sure the computer was plugged in and
then asked the woman what happened when she pushed the power button.
     "I've pushed and pushed on this foot pedal and nothing happens,"
the woman replied. "Foot pedal?" the technician asked. "Yes," the
woman said, "this little white foot pedal with the on switch." The
"foot pedal," it turned out, was the computer's mouse, a hand-operated
device that helps to control the computer's operations.
     Personal-computer makers are discovering that it's still a
low-tech world out there.  While they are finally having great success
selling PCs to households, they now have to deal with people to whom
monitors and disk drives are a foreign as another language.
     "It is rather mystifying to get this nice, beautiful machine and
not know anything about it," says Ed Shuler, a technician who helps
field consumer calls at Dell's headquarters here. "It's going into
unfamiliar territory," adds Gus Kolias, vice president of customer
service and training for Compaq Computer Corp. "People are looking for
a comfort level."
     Only two years ago, most calls to PC help lines came from techies
needing help on complex problems. But now, with computer sales to
homes exploding as new "multimedia" functions gain mass appeal, PC
makers say that as many as 70% of their calls come from rank novices.
Partly because of the volume of calls, some computer companies have
started charging help-line users.
     The questions are often so basic that they could have been
answered by opening the manual that comes with every machine. One
woman called Dell's toll-free line to ask how to install batteries in
her laptop. When told that the directions were on the first page of
the manual, says Steve Smith, Dell director of technical support, the
woman replied angrily, "I just paid $2,000 for this damn thing, and
I'm not going to read a book."
     Indeed, it seems that these buyers rarely refer to a manual when
a phone is at hand. "If there is a book and a phone and they're side
by side, the phone wins time after time," says Craig McQuilkin,
manager of service marketing for AST Research, Inc. in Irvine, Calif.
"It's a phenomenon of people wanting to talk to people."
     And do they ever. Compaq's help center in Houston, Texas, is
inundated by some 8,000 consumer calls a day, with inquiries like this
one related by technician John Wolf: "A frustrated customer called,
who said her brand new Contura would not work. She said she had
unpacked the unit, plugged it in, opened it up and sat there for 20
minutes waiting for something to happen. When asked what happened when
she pressed the power switch, she asked, 'What power switch?'"
     Seemingly simple computer features baffle some users. So many
people have called to ask where the "any" key is when "Press Any Key"
flashes on the screen that Compaq is considering changing the command
to "Press Return Key."
     Some people can't figure out the mouse. Tamra Eagle, an AST
technical support supervisor, says one customer complained that her
mouse was hard to control with the "dust cover" on. The cover turned
out to be the plastic bag the mouse was packaged in. Dell technician
Wayne Zieschang says one of his customers held the mouse and pointed
it at the screen, all the while clicking madly.  The customer got no
response because the mouse works only if it's moved over a flat
     Disk drives are another bugaboo. Compaq technician Brent Sullivan
says a customer was having trouble reading word-processing files from
his old diskettes. After troubleshooting for magnets and heat failed
to diagnose the problem, Mr. Sullivan asked what else was being done
with the diskette. The customer's response: "I put a label on the
diskette, roll it into the typewriter..."
     At AST, another customer dutifully complied with a technician's
request that she send in a copy of a defective floppy disk. A letter
from the customer arrived a few days later, along with a Xerox copy of
the floppy. And at Dell, a technician advised his customer to put his
troubled floppy back in the drive and "close the door." Asking the
technician to "hold on," the customer put the phone down and was heard
walking over to shut the door to his room. The technician meant the
door to his floppy drive.
     The software inside the computer can be equally befuddling. A
Dell customer called to say he couldn't get his computer to fax
anything. After 40 minutes of troubleshooting, the technician
discovered the man was trying to fax a piece of paper by holding it in
front of the monitor screen and hitting the "send" key.
     Another Dell customer needed help setting up a new program, so
Dell technician Gary Rock referred him to the local Egghead. "Yeah, I
got me a couple of friends," the customer replied. When told Egghead
was a software store, the man said, "Oh! I thought you meant for me to
find a couple of geeks."
     No realizing how fragile computers can be, some people end up
damaging parts beyond repair. A Dell customer called to complain that
his keyboard no longer worked. He had cleaned it, he said, filling up
his tub with soap and water and soaking his keyboard for a day, and
then removing all the keys and washing them individually.
     Computers make some people paranoid. A Dell technician, Morgan
Vergara, says he once calmed a man who became enraged because "his
computer had told him he was bad and an invalid." Mr. Vergara
patiently explained that the computer's "bad command" and "invalid"
responses shouldn't be taken personally.
     These days PC-help technicians increasingly find themselves taking on
the role of amateur psychologists. Mr. Shuler, the Dell technician, who once
worked as a psychiatric nurse, says he defused a potential domestic fight
by soothingly talking a man through a computer problem after the man had
screamed threats at his wife and children in the background.
     There are also the lonely hearts who seek out human contact, even if
it happens to be a computer techie. One man from New Hampshire calls Dell
every time he experiences a life crisis. He gets a technician to walk him
through some contrived problem with his computer, apparently feeling
uplifted by the process.
     "A lot of people want reassurance," says Mr. Shuler.

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